Snap shares slide after slump in ad demand triggers earnings miss, Goldman downgrade

TSXV Trading Symbol:  VPI

Threshold distributes to over 5,500 retailers across the United States and Internationally

VANCOUVER, BC , July 18, 2022 /CNW/ - Vitality Products Inc. (TSXV: VPI) (the "Company" or "Vitality") is pleased to announce it has signed an exclusive agreement for distribution of Vitality's premium line of vitamins and supplements across the United States with Threshold Enterprises – a leading national wholesale distributor of dietary supplements and health care products to the natural foods industry and health care professionals.

"This is a significant milestone for Vitality and our future growth in the United States ," says Cheryl Grant , President & CEO of Vitality. "We have been working with Threshold since Natural Products Expo West in March to complete an exclusive distribution agreement and are extremely excited to build with Threshold and their established customer base and experienced sales team across the United States ."

Founded in 1978, Threshold Enterprises, Ltd. is based in Scotts Valley, California and shares a vision to empower wellness on a global scale by providing fine-quality dietary supplements and nutritional education. Recognized as one of the largest manufacturers and distributors of nutritional supplements and other natural products, Threshold has a team of 40 sales representatives and distributes from two warehouses to 5,500 retailers across 50 states and internationally. Threshold, as one of the leading distributors, works with 450 leading natural brands and will support the marketing and sales of Vitality into retailers for product delivery to retailers starting in September 2022 .

Grass Roots Marketing, Vitality's previously announced western United States broker, is currently presenting to retailers including pre-commit orders with natural health retailers to be fulfilled by Threshold starting in September 2022 .

The full line of Vitality's products will be distributed through Threshold including Power Iron + Spirulina (30, 60 and 120 vcaps), Daily Iron + Spirulina (30 and 60 vcaps), Time Release Super Multi+ (60 tab), Time Release B Complex 60 + Vitamin C 600 mg (60 tab), Digest+ (60 tab), Relax+ (60 tab), Magnesium + Chamomile for Kids (120g powder), Magnesium + Chamomile Adults (120g powder and 90 vcap), Trace Minerals + Chlorella (30 and 90 vcaps) and the Vitality Glow line: Marine Collagen + Biotin (153g and 255g), Marine Collagen + Rose (200g) and Marine Collagen + Cranberry (200g).

Visit our Investor site: investinvitality.com

VITALITY® is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health and wellness conscious consumers.  Manufactured locally in BC, Canada and currently sold in 600 natural health stores and online, the products are non-GMO and third party tested.  Following the proven success of the line through repeat orders and same store sales growth, the Company is focused on expanding distribution and growing sales in-store and online; evaluating, researching and developing new products for future distribution; and exploring new markets for its products.  To view our products, visit: www.vitality.ca.

On behalf of the Board of VITALITY PRODUCTS INC.

"Cheryl A. Grant" (signed) __________________________________ 

Cheryl A. Grant , President & CEO

Information set forth in this news release involves forward-looking statements.  Forward-looking statements are statements that relate to future, not past, events. In this context, forward-looking statements often address a company's expected future business and financial performance, and often contain words such as "anticipate", "believe", "plan", "estimate", "expect", and "intend", statements that an action or event "may", "might", "could", "should", or "will" be taken or occur, or other similar expressions.  By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.  Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing; reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; and the volatility of common share price and volume.  Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and except as required by law, the Company undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change.  Investors are cautioned against attributing undue certainty to forward-looking statements.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE.  READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE.  WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

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